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Homeowners Check Reviews Before Hiring a Roofer. What Do Yours Say?

Roofing is high-ticket, high-trust. Your Google reputation decides whether you get the call or your competitor does.

Roofing leads peak after storms. Businesses with 4.7+ ratings and fresh reviews win the majority of jobs.

High-Ticket Jobs Go to the Most Trusted Profile.

Five Things That Build Trust and Rankings.

  1. Review Management. Every review gets a professional, unique reply. Negative reviews get careful, trust-building responses that show future customers you care.
  2. Competitor Analysis. See exactly how your top 5 competitors rank — their review count, rating, posting frequency, and where you can overtake them.
  3. Content Calendar. Seasonal and area-specific posts that keep your profile active and signal to Google that you're a real, operating business.
  4. Profile Optimization. Full audit of your GBP against 40+ ranking factors with a prioritised action plan to fix gaps.
  5. Trust Content. Before-and-after project posts, service area updates, and seasonal tips that build credibility with homeowners researching roofers.

Roofer in Dallas, TX

A roofing company in Dallas had a 4.1-star rating with just 15 reviews. After 90 days with TargetLocal, they reached 4.7 stars with 52 reviews. During storm season, enquiries increased 92% compared to the previous year, and quote acceptance improved by 25%.

4.1 → 4.7 stars 15 → 52 reviews Storm enquiries +92% Quote acceptance +25%

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